Case Study Cyworld Creating And Capturing Value In Social Network

Contextual analysis Cyworld Creating And Capturing Value In Social Network Group Members: Syed Hasan Zaman (20738) Muhammad Wasim (20735) Mansoor Owais Talha Qadri Question 1: Why do individuals utilize informal community? Answer: Peoples for the most part utilize the interpersonal organizations to deal with their public activities, likewise it incorporates to fulfill the need of socialization of every person which is required to be fulfilled and the informal communities are the most regularly utilized medium now a days so as to fulfill such need.Comparing it to different mediums, for example, messaging, informing or calling the purpose behind the inclination of the long range informal communication locales is on the grounds that that the crowd in the interpersonal organization is huge enough additionally it offers the chance to associate with different people groups far and wide and making new companions and associations and becoming acquainted with people groups, societies and qual ities around the world Question 2: How would you be able to portion Cyworld user?Which fragment ought to Cyworld target? How it can make an incentive for clients in this fragment? Answer: The division of client of Cyworld are the adolescents and the age in mid twenties as the biggest client gathering of Cyworld is the clients included the these two age division. The purposes behind these division to be pulled in towards Cyworld is that there is no enrollment charge and the age is neither ready to pay enormous participation or reactivation feesCyworld should focus on the young as they are most intrigued age portion in socialization and who are very much aware of utilizing such destinations and medium to convey, contact and keep up their associations with others and furthermore try to speak with people groups the world over in different districts For making an incentive for its clients, Cyworld started with the strategies of presenting making and overseeing minihompys by method of pur chasing the virtual things and enhancing the minihompys however later Cyworld saw that the clients are getting exhausted of this movement and understood that the Cyworld won't have the option to catch defended an incentive on giving such services.After reviewing all the components the Cyworld chose to dispatch Home2 which is in reality the updated rendition of minihompys yet this have the choice of sharing photographs and numerous different things. This made more an incentive for the clients of the Cyworld and in the blink of an eye around 80,000 clients of the Cyworld relocated to the Home2 as it is something new as it was a mix of blogging and minihompys. Question 3: Which is generally significant for Cyworld †A functioning client, a client who goes through a great deal of cash with Cyworld or a client with a ton of association? Answer: The most significant for Cyworld incorporates the person who are a functioning client of the site as they are the expected client of the orga nization.Considering the reality of creating incomes, the most income age action for Cyworld was the Paid Items which finishes up the 72% of all the income produced by the association however in actuality the association can possibly accomplish such income when thing are being sold and the individuals will possibly purchase on the off chance that they can demonstrate that to others on the site as the things are not unmistakable neither moveable rather they are on the whole virtual so the main incentive for the clients is the status system they appear by methods for setting it all alone minihompys. The clients with a great deal of association is significantly important for the organization in light of the fact that these are not just lasting clients of the site as they won’t leave the site since this will make them leave the associations they have and this makes them the expected client as well as they can draw in others to join the site and can build the clients f Cyworld Que stion 4: How is Cyworld not quite the same as Facebook or Myspace? How these interpersonal interaction destinations are vary from other bigger sites, for example, Amazon, Yahoo and Youtube? Answer: Cyworld is not quite the same as Facebook or Myspace as on these social destinations it is expected that we are conversing with an open everywhere (for instance composing on a firend’s divider) yet actually we are as yet speaking with a particular gathering of people groups (I. e. just the companions or associations of that individual can perceive what we posted on his divider). The other explanation is Cyworld accompanied the possibility of minihomphys where are Facebook and Myspace needs such accessibility of option.The sites, for example, Amazon, Yahoo or Youtube are explicit worked locales like Amazon is utilized for internet shopping, hurray is a broadly useful webpage which incorporates highlights from offering deal buy to news understanding material and numerous different te rritories and Youtube is explicitly utilized for watching recordings or sharing it, in comparision to Cyworld, Cyworld offers the sharing of thoughts, minihompys, recordings, photographs, music and numerous different things and this assortment of choice separate Cyworld from the destinations, for example, Facbook, Myspace, Amazon, Yahoo and Youtube Question 5: What ought to be Cyworld plan of action †paid things, portable systems administration or publicizing? Ought to Cyworld investigate some other zone of chance? Answer:Cyworld began age of income from the administrations of offering paid things and it comprise 72% of the incomes created by the organization however determining the future and dissecting the client conduct and pattern Cyworld reached the resolution that the individuals in future won't be abundantly keen on buying virtual things for genuine cash which can give them very little of significant worth and fulfillment and the organization understands that the incomes will drop if the organization adheres to the model of Paid Items. In the wake of considering the real factors the organization arrived at the resolution that the organization ought to relocate from paid things model to the publicizing models as followed by Facebook and numerous different destinations. Its hard for Cyworld to make its own situation in the market where the sites, for example, Facebook and Myspace are taking care of the greatest piece of the overall industry

Hk Third Runway Expansion- in the Economists Point of View Essay Example for Free

Hk Third Runway Expansion-in the Economists Point of View Essay As supporters of the earth, we emphatically accept that a third runway development in the Hong Kong International Airport will make a lot of harm nature from multiple points of view. The structure procedure of the third runway augmentation will include a ton of land recovery that causes a ton of clamor and water contamination that will hurt people and animals’ biological systems, particularly the environment of the Chinese Pink Dolphins. We comprehend that a third runway may furnish Hong Kong with financial advantages, yet the misfortunes in our condition would aggregate to a more noteworthy sum, which might result to a more prominent worry over the long haul. Above all else, we preservationist might want to express that the air terminal spreads 12.48km square, and the third runway will increment around half of the current air terminal, recovering another 6.5 sq.km of the sea. There are as of now two equal (3,800mãâ€"60m)runways existing in the Hong Kong International Airport, and we accept a third runway isn't vital. As indicated by world positions, Hong Kong International Airport is the fourth busiest Air Hub around the world, 750 planes landing and removing every day, more than 48.6 million travelers every year and transports over 3.6 million tons consistently as of now, anticipating 420,000 flight developments, 74 million outings, and 6 million tons of freight when of 2030, which implies practically twofold the measure of its work now. We accept that attempting to move much more freight and individuals to gain more cash - with the third runway, we would be increment the limit and desire by another third, moving 8.9million huge amounts of load, pleasing 97 million excursions, and 602,000 flight developments for each year-is an unadulterated demonstration of eagerness, and it would likewise strain us both earth and monetarily, squandering a lot of cash on a superfluous third runway. As referenced over, the expansion of a third runway would cause a ton of strains with the earth the 6.5 sq.km third runway will without a doubt cause a ton water contamination, thusly it will imperil ocean animals and pulverize the living space of the Chinese Pink Dolphins. Not exclusively would the landfill itself crush the animal’s natural surroundings during the development, loads of substance waste will be created, for example, cleaning liquids and fuel. This will likewise add to water contamination, which would be hurtful in marine nature, and would decimate territories for ocean grass beds. Synthetics can without much of a stretch execute ocean animals, for example, shrimps, fish, crabs, and Chinese Pink Dolphins. When these concoction squanders are discharged out into the sea, it can prompt termination of ocean animals that live close to the air terminal region. The development of the first two runways for the air terminal in Lantau Island has just recovered a great deal of land that contracted the living space of the Chinese Pink Dolphins. In the event that the third runway will be assembled, we would need to recover 6.5 sq.km(650 hectares)from the sea, which would contract the natural surroundings of the Chinese Pink Dolphins again, and it will extraordinarily jeopardize the dolphins. Numerous creatures on the planet are now imperiled due to human exercises, for example, recovery of the ocean, cleaving of trees, and some more. We can't hazard losing another imperiled species on account of building a third runway. Additionally, the air terminal augmentation of the third runway will cause more commotion contamination. As per logical research, undesirable commotion effectsly affects people’s wellbeing and conduct. The residents that live in territories close to the air terminal like in Tung Chung has a chance of: inconvenience, hostility, high feelings of anxiety, hearing misfortune, rest unsettling influences, and that's only the tip of the iceberg. Commotion contamination will likewise influence creatures that have natural surroundings close to the air terminal. Research has demonstrated that the pace of generation action has diminished because of commotion contamination. Winged animals can't convey, in light of the fact that the commotion we made was veiling their voice, which is the primary motivation behind why generation movement has diminished. A few flying creatures, for example, owls, need to change their methods of chasing on account of the sound contamination, and this makes nu merous winged creatures relocate to less uproarious territories. Likewise, look into has demonstrated that some animal’s clamors couldn't be heard over the commotions of the airplanes, and they can't caution each other when peril is drawing closer. Generally, the third air terminal expansion ought not be fabricated. Despite the fact that it may give a lift in the Hong Kong’s economy, we can't be childish, and we need to think about the earth, the individuals, and the creatures. The structure procedure of the third runway expansion will include a great deal of land recovery that causes a ton of clamor and water contamination, that will hurt people, and animals’ biological systems, particularly the territory of the Chinese Pink Dolphins, and the two runways are as of now enough. In this way, we emphatically accept that the third runway ought not be constructed.

Healthy reflections

Healthy reflections… I’m sure, as busy students with many simultaneous responsibilities, we all recognize that sometimes, not every plan translates into action. Well story of my life. At the turn of the new year, I posted a number of things I planned to accomplish this IAP. And now, I’m going to practice saying goodbye to Pass-No Record and start embracing real grades (ABC’s) for the 2nd semester. Im going to grade my IAP. The following is a hypothetical but unembellished report card. ‚ò? *click Let’s see â€" 3 F’s and 2 C’s? What!!! Second-semester can’t be like this! Okay, so the report card was just for fun, but the serious question to ask is: Where did all the glorious IAP time go? This seems to be a popular question popping up on Facebook statuses lately. For me, 18.02A was the obvious culprit, but I cant help but mention some other preoccupations that edged into those rare un-mathematical intervals of time. To start: I had never realized that my gummy vitamins were bear-shaped, that my Tupperware was microwave-safe, and that those green furry soybeans are called edamames But then I learned, and now my food/grocery awareness improved just a little bit; still cant get over how exotic edamame sounds. I didn’t plan on getting this bruise, and several others: But then I did, and surprisingly Im loving Taekwondo more and more everyday despite the customary twinkling of fear before each practice. Taekwondo during IAP sucked up nearly 9 hours every week, but thank god for it Im pulling my weight in [emailprotected]. With every sore leg, bruised foot, and scratched elbow, I feel its harder and harder to turn back and say I dont want to do this anymore. And about that, Im very excited. I didn’t know there was a mulberry tree a little farther up Charles River: But then I found one. One morning before calculus lecture, I power-walked along the Charles to put in some minutes for [emailprotected] I was happy to find that near the Boston University bridge, there are a couple of mulberry trees in a little park-like setting right next to an industrial overpass. This was an interesting find, precisely because I want to study the intersection between architecture and urban planning that improves the look, feel, and functionality of every precious space in the modern city. It feels good to rematerialize the bygone times. Anyways, I gathered from this IAP that planning well and aiming high is really important but prioritizing at the right times could be critical. If 18.02A was a fail, I would probably be freaking out under a pillow right now. But it wasnt so Happy February!

Empowering People in the Workplace - 1008 Words

Empowering People in the Workplace James C. Sciascia University of Phoenix November 14, 2005 Empowering People in the Workplace Managers are studying in-depth for different ways to implement empowerment techniques into their organizations. The term empowerment is making its way in today s corporations because all levels of management are cutting back the number of employees in their organizations. Management is reducing the volume of employees while the volume of work is increasing. A manager s ability to empower his workforce is expected in order for him to succeed. However, most managers have a hard time with empowering their employees. If empowerment is a challenge to implement in an organization, then read on. Most†¦show more content†¦277). In relation to my organization, empowerment is vital to the success of our department. Due to cutbacks in our department, we have fewer employees to do the job. Spreading out the daily task was difficult with only six employees. Therefore, the answer to the problem was to make up two teams. Our director divided us into teams with a supervisor and she gave the teams the power to perform all of the tasks that where needed to run the department. Everyone s ideas and skills were evaluated and put into action in one way or another. By having the entire department working together as two teams, we were able to complete the job with the power resting on the supervisors to get the job done. In conclusion, it is evident that originations and management are faced with different problems everyday in our changing business world. The idea of empowerment in the workplace could be implemented in these originations as a possible solution to their problems. Di fferent situations where empowerment can be implemented were explained with the different steps in how to apply them in the organization. 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Therefore, short term the project is the most important, but in the long term how she handles the discussion will affect the workplace. I think the current discussion is going to create a counterproductive workplace which is absence of satisfaction associated with some undesirable behavior such as gossipin g and backstabbingRead MoreFresh Supermarket Chain That Operates Multiple Stores Essay819 Words   |  4 Pageslead by example and motivate employees to do their best†(Tucker, n.d.). Research on empowering leadership Further research states leadership can have a positive affect on organizational culture through reassurance and value that are important to others. Therefore, leadership requires: liability, responsibility, and authority in organizational culture as Rosenberg (2008) explains â€Å"leaders who empower people to make decisions that affect their lives, give them the authority to act and make

Essay on Matrix Template - 766 Words

GenRays Matrix Template Project Management Knowledge Areas|Recommended Tool(s)|Justification for Tool| Project Integration Management | Expert Judgment|-PM Plan is Formal, single document, approved (becomes officially the project plan. It defines how project is executed and controlled. 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Slang Free Essays

Introduction We speak differently in different situations. The way we speak and the choice of words depend on the situation in which the processes of communication is realized. As we are speaking about the functions of all this words in different situations we have to define â€Å"functional style† Under a â€Å"function style† we understand language means peculiar to a specific sphear of communication. We will write a custom essay sample on Slang or any similar topic only for you Order Now The basic vocabulary is the central group of the vocabulary, its historical foundation and living core. Basic vocabulary| Informal| Formal| begin| start, get started| commence| ontinue| go on, get on| proceed| end| finish, be through, be over| terminate| child, baby| kid, brat, beam (dial. )| infant, babe (poet. )| There has been a diversion between formal and informal speech for nearly as long as language has existed, particularly after the advent of written language, which was initially used in correspondence, business and legal proceedings. Aristocrats also adopted more â€Å"high-brow† language also as a way of differentiating themselves from commoners, who were more likely to use colloquialisms in their interactions. Informal vocabulary is used when speaking with friends, relatives, acquaintance. There are several sub-groups in this group:Colloquial words; slang and dialect words Colloquialisms serve the dual purposes of efficiency and showing familiarity between the speaker and the listener. For example, modern speakers of English often use contractions, such as â€Å"how’d† in â€Å"How’d you do it? † as a faster way of articulating a point than using complete words—â€Å"How did you do it? † As a way of expressing closeness and familiarity, friends may say â€Å"What’s up? rather than â€Å"How are you? † or the more formal â€Å"How do you do? † Colloquialisms can also be found in changes in vocabulary, such as the use of â€Å"fave† for â€Å"favorite. † Many linguists differentiate colloquial language from slang and other dialects of a language. Slang is a particular choice of vocabulary and grammar used by a subg roup, such as a certain age group, within a society, unlike colloquial language, which is still considered standard speech and is used by most people within a language group. Still, some colloquialisms may be related to slang. Dialects are separate forms of a related language that is spoken by a group, such as those living a particular region. Colloquial Words A  colloquialism  is a  word,  phrase, or  paralanguage  that is employed in  conversational  or informal language but not in formal speech or  formal writing. Dictionaries often display colloquial words and phrases with the abbreviation  colloq. as an  identifier. Colloquialisms include words (such as y’al  y’l , gonna  , and wanna  ), phrases (such as  old as the hills,  raining cats and dogs, and  dead as a doornail) and  aphorisms  (such as There’s more than one way to skin a cat). Generally, colloquialisms are specific to a  geographical  region. They are used in â€Å"everyday† conversation and, increasingly, through informal online interactions. An example of the regional specificity of colloquialisms is the term used when referring to â€Å"soft drinks†. In the  Upper Midwestern United States  and  Canada, soft drinks are called â€Å"pop†, whilst in other areas, notably the  Northeastern  and far  Western United States, they are referred to as â€Å"soda†. In some areas of Scotland, the term â€Å"ginger† is used. Words that have a formal meaning can also have a colloquial meaning. For example, â€Å"kid† can mean â€Å"young goat† in formal usage and â€Å"child† in colloquial usage. An example of a colloquialism and how it migrates to other areas is the Indian phrase, â€Å"Please do the needful†, meaning, â€Å"Please do what is implied and/or expected†. As the global workplace expands, this once regional phrase is now being used outside the area in which it originated. Some  linguists  make a distinction between colloquialisms and â€Å"slangisms† (slang  words). Slang refers to informal lexical  items used by a specific social group, for instance teenagers,  soldiers,  prisoners, or  surfers. Slang is not considered the same as colloquial speech, which is informal, relaxed speech used on occasion by any speaker; this might include contractions such as you’re, as well as colloquialisms. A colloquialism is a lexical item used in informal speech; whilst the broadest sense of the term  colloquialism  might include slangism, its narrow sense does not. Slangisms are often used in colloquial speech but not all colloquialisms are slangisms. One method of distinguishing between a slangism and a colloquialism is to ask whether most native speakers know the word (and use it); if they do, it is a colloquialism. However, the problem is that this is not a discrete, quantized system but a continuum. Although the majority of slangisms are ephemeral and often supplanted by new ones, some gain non-slang colloquial status (e. g. English  silly  Ã¢â‚¬â€œ cf. German  selig  Ã¢â‚¬Ëœblessed’, Middle High  German  s? lde‘bliss, luck’, and  Zelda, a Middle Eastern female first name) and even formal status (e. . English  mob). † Colloquial words are divided into literary-colloquial, familiar-colloquial, and low-colloquial. Literary-colloquial words do not break the norms of the language. We use these words in our everyday speech. EG: He has caught a cold. Many of the cliches belong to this group: EG: ! Thank you! Thanks. These word are also use in fiction. They are used in the speech of the char acters and in modern books, literature, in the author’s narration. familiar-colloquial words sound rude. They are colorful and expressive. They’re used by the young people, who want to be grown up and want to be independent and by those people whose cultural and educational background is poor. EG: I’m fed up with it. low-colloquial words are met in the speech of the illiterate people It should be noted that there is no strict boarder line between literary and familiar col. , and fam. and low colloquial. EG: familiar combinations: â€Å"awfully nice†, â€Å"not so bed† Slang All languages, countries, and periods of history have slang. This is true because they all have had words with varying degrees of social acceptance and popularity. The same linguistic processes are used to create and popularize slang as are used to create and popularize all other words. That is, all words are created and popularized in the same general ways; they are labeled slang only according to their current social acceptance, long after creation and popularization. To fully understand slang, one must remember that a word’s use, popularity, and acceptability can change. Words can change in social level, moving in any direction. Thus, some standard words of William Shakespeare’s day are found only in certain modern-day British dialects. Words that are taboo in one era (e. g. , stomach, thigh) can become accepted, standard words in a later era. Many prove either useful enough to become accepted as standard or informal words or too faddish for standard use. Blizzard and okay have become standard, while conbobberation (â€Å"disturbance†) and tomato (â€Å"girl†) have been discarded. Some words and expressions have a lasting place in slang; for instance, beat it (â€Å"go away†), first used in the 16th century, has neither become Standard English nor vanished. Language is dynamic, and at any given time hundreds, and perhaps thousands, of words and expressions are in the process of changing from one level to another, of becoming more acceptable or less acceptable, of becoming more popular or less popular. Slang is very informal use of words and phrases for more colorful or peculiar style of expression that is shared by the people in the same social subgroup, for example, computer slang, sports slang, military slang, musicians’ slang, students’ slang, underworld slang, etc. Slang is not used by the majority of native speakers and many people consider it vulgar, though quite a few slang phrases have already come into standard usage. Slang contains many obscene and offensive words and phrases. It also has many expressions that are acceptable in informal communicationThe origin of the word slang itself is obscure; it first appeared in print around 1800, applied to the speech of disreputable and criminal classes in London. Slang is a subset of a language used by one particular group. It consists of words and expressions which will not be found in the dictionary, and can be distortions of existing words or entirely invented terms. It is used in informal situations. It is not appropriate in formal situations. is used by all kinds of groups of people who share situations or interests. The group which uses these words is always in the minority, and often use slang to set themselves apart or make it difficult for ordinary people to understand them. When a particular new expressions is known and used by a large majority of the population, it is no longer slang, but part of the regular language or usage. Slang fulfills at least two different functions, depending on whose point of view you take. For the groups that use slang, it is a way to set themselves apart, to express themselves in a distinct and individual way, and sometimes to keep secrets from being known by others. But for the society in general and the development of the language, slang performs another role. For the language, slang is like a linguistic laboratory, where new words and forms can be tested out, applied to a variety of situations, and then either abandoned or incorporated into the regular language. It’s like a trial period for new words. If they allow people to say something that cannot be said using traditional language, and a majority of people accept them, then these words and expressions join their regular language. After a period of between a few months and many years, slang is used by limited groups with something in common. The far majority never reach the popularity and level of use to become regular words, and are soon forgotten and not used. A few reach widespread usage and can be found in each new edition of the popular dictionaries. Many of the words we use everyday and can find in the dictionary began life as slang. Even Shakespeare used slang. The term  dialect  is used in two distinct ways, even by  linguists. One usage refers to a  variety  of a  language  that is a characteristic of a particular group of the language’s speakers. The term is applied most often to regional speech patterns, but a dialect may also be defined by other factors, such as social class. A  standard dialect  (also known as a  standardized dialect  or â€Å"standard language†) is a dialect that is supported by institutions. Such institutional support may include government recognition or designation.   A  nonstandard dialect, like a standard dialect, has a complete vocabulary, grammar, and syntax, but is not the beneficiary of institutional support. References http://www. bu. edu/mfeldman/Slang/ http://www. webspace. ship. edu http://www. englishclub. com en. wikipedia. org How to cite Slang, Essay examples

Lantern Festival and Rice Ball

Introduction The Lantern festival that is also known as Shangyuan Festival. A celebration takes place on the 15th of the first month in the Chinese lunar calendar. The festival is celebrated to mark the first full moon night in the lunar year and it symbolizes the return of spring. The festival brings together family members. During the festival the people light up fancy lanterns and eat rice balls to mark the celebrations.Advertising We will write a custom essay sample on Lantern Festival and Rice Ball specifically for you for only $16.05 $11/page Learn More The celebration is very colorful as the people enjoy family reunions and the return of full moon. There are various activities during the festival however, the most important event during the Lantern festival is watching the lanterns and eating rice balls. Rice balls The main food eaten at the Lantern festival is the rice ball. In North China the rice balls are called Yuanxiao while in the South the y are called Tangyuan. The rice balls have been eaten by the Chinese people for a long time from the time of the Han and Song dynasties. The rice balls are made from rice flour and can have other ingredients added too. For instance, sugar, nut lets, sesame, walnuts and meat are used to stuff the rice balls. The ingredients are sweetened because they symbolize happy futures for the people. Significance of the rice balls The rice balls are shaped into round shapes or ball shapes hence their name. they are made round in the shape of the full moon. They are made from rice flour, which is stuffed with various fillings. There are different ways of making the rice balls, which differ with regions and the fillings, used. hus, some rice balls have fillings while others do not furthermore different cooking methods are used such as frying, boiling or steaming and each of the cooking methods used gives the rice balls unique tastes. Eating rice balls is an essential part of the Lantern festival. The rice balls are made in round shapes, which symbolize happiness, reunion and harmony. Family members gather to eat the rice balls on the night of the celebration as they appreciate the full moon (Simonds, Swartz and Children’s Museum of Boston 27). During the making of the rice balls, the women involved in the process engage in positive talk and good things. They did so to ensure that â€Å"only good luck would go into making the balls and anyone who ate them would have prosperity† (Podhaski 107). Stories associated with the lantern festival Moreover, the rice balls are an essential component of the Lantern festival because they are the reason why the fire goddess spared the city of Chang’an. The city had a minister called Dongfang Shuo who was an extra ordinary man and could foretell the future. His subjects admired him greatly. He predicted that the city would be destroyed on the sixteenth day of the first lunar month through a terrible fire. Being an extr a ordinary man, he devised a plan to try to save his city from destruction.Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More On the set day, the fire goddess arrived on a donkey back to accomplish her mission as per the orders of the Jade Emperor. Dongfang had sent old men to persuade the Fire goddess to change her mind but even though she was touched by the wailings of the old men, she could not go against her Emperor. However, she gave copies of the order to the Emperor so that he could try to save the city. The emperor consulted Dongfang who suggested that they prepare rice balls as he had heard that the fire goddess loved the sweet rice powder. He suggested that everyone prepare the rice balls, light lanterns throughout the city, and prays for the salvation of the city. Moreover, fireworks were to be lit so that they could fool the Jade Emperor that the city had been set on fire. People made rice balls lit lanterns and fireworks as the courts maid, Yuan Xiao who was very good in making rice balls made some very sweet ones for the fire goddess. She presented the rice balls personally to the fire goddess who loved them very much. The fire goddess rewarded Yuan Xiao by reuniting her with her long lost family. The Jade emperor saw the fireworks and he was pleased to see that his orders had been obeyed. It was a successful conclusion for the city of Chang’an as it was saved (Simonds et al 27). The other story associated with the lantern festival was that it originated from the worship of Buddha. Buddhism flourished during the Han dynasty 206 BC and 220 BC in china, emperor Mingdi gave an order that lanterns were to be lit in order to show respect for the Buddha during the 15th day of the first month in the lunar calendar, and hence the lantern festival was born. Moreover, Buddha was believed to have the ability to dispel darkness. The other legend regarding the lanter n festival involves Taoism. Tainguan a Taoist god is associated with good luck and has his birthday on the 15th of the first lunar month. The people would celebrate his birthday with all sorts of entertainment because he loved entertainment and during the celebrations, the people would pray to be awarded with good fortune (Lantern Festival 1). Lanterns The lanterns have evolved over turn in terms of their shape and materials used to make them. Earlier there were silk lanterns, sheepskin lanterns and orange lanterns. Today there are sophisticated lanterns with the advancement in technology. The lanterns are made into various shapes such as animal shapes such as rabbits and dragon some of the lanterns are electronically powered. The lanterns are inscribed with messages of god will. The lanterns are also used for riddle games in which papers with riddles are hung on the lanterns and people take turns to try to solve the riddles.Advertising We will write a custom essay sample on La ntern Festival and Rice Ball specifically for you for only $16.05 $11/page Learn More Significance of the lanterns The lanterns are lit to guide the ancestors’ spirits to come home and later go back to the beyond after the celebrations are over. During the festival ordinary people would be invited to come and watch the display of fireworks and lanterns. The period of the festival was also a holiday hence people could enjoy coming together without worrying about going to work. Children who dress up and go around singing and dancing carry the lanterns. They also take the lanterns made by their parents to school to their teachers who lights the candle inside the lanterns. Lighting the candle in the lanterns is very important as it symbolizes that the students will shine in their studies just as the lanterns shine (Roy 243). Conclusion Finally, the lantern festival has continued to grow in leaps and bounds since its inception thousands of years ago. The f estival is popular with the Chinese people living in china and those abroad. The festival displays the Chinese tradition and culture, as people get busy with festivities during the day. Works Cited Lantern Festival. n.d. Web. http://en.people.cn/features/festivals/yuanxiaoR.htm Podhaski, Anna. White Jade: A Novel. Indiana: iUniverse, 2010. Roy, Christian. Traditional festivals: a multicultural encyclopedia, Volume 2. California: ABC-CLIO, 2005. Simonds, Nina, Leslie Swartz, Children’s Museum of Boston. Moonbeams, dumplings   dragon boats: a treasury of Chinese holiday tales, activities recipes. Boston: Houghton Mifflin Harcourt, 2002.Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More This essay on Lantern Festival and Rice Ball was written and submitted by user Corban R. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.